An Insight Into Event Management With Nichola Kelsey

We are delighted to share an interview with Nichola Kelsey who is working with Socially Shared to produce the Micro Business Show in September 2018 at Hogarths Hotel, Solihull.

Welcombe Productions Event Management

Nichola is a versatile event professional with over 20 years in the industry. Through her business, Welcombe Productions, Nichola can support and add value to a broad spectrum of events. Whether delivering an event in its entirety, or focusing on specific tasks.

Can you tell us a little about you and your business?

I’ve had the pleasure of working in the events industry for nearly 20 years, both client and agency side. From small bespoke events, executive dinners to large corporate affairs, I’ve been lucky enough to travel the world turning bright ideas into brilliant events. Most recently, I’ve moved to the Midlands and created Welcombe Productions, to provide end-to-end event management services. Working with a trusted group of freelancers enables me to offer a full range of event services, and meeting the growing needs of clients. I know how important these relationships are to entrepreneurs and freelancers, and am delighted to be working with Karen and Becky (from Socially Shared) to produce The Micro Business Show.

What are the benefits of attending events such as the Micro Business Show?

Business Fair’s are great for networking opportunities, lead generation, learning & knowledge and face-to-face contact. The Micro Business Show has been designed specifically to meet these needs for the micro business community, including free-lancers, sole traders any anyone who is thinking of starting a business!

Working on your own, or in a small team, can sometimes get lonely – it is energising for the individual (and their business) to get out there and have a good time working to grow and improve their business. Both the formal and informal networking opportunities will help develop sales opportunities, or even collaborations with others that may not have even occurred to you before attending the event! Face to Face contact can also be a refreshing change for those of us who work from home, and it’s a great way to practice and develop those important client liaison skills.

Our knowledge based seminar programme will be run by expert trainers. Whether you want to learn about new technological developments, or an introduction to innovative ideas on different ways to build and grow your business, the seminar programme is offering this information for FREE!

Our commitment to the micro business community means we are here every step of the way to support and guide both exhibitors and visitors. Everyone is welcome at the networking sessions, and facilitated by The Socially Shared Business Network they offer a relaxed style of Café Conversations to make everyone feel at ease.

It’s important to do a bit of research beforehand – find out who’s exhibiting, identify who you would like to visit, and make a note of the seminar’s or networking sessions you want to attend. You’ll get a lot more out of the date with a bit of pre-planning!

As a small business owner, how important is it to get involved in events such as the Micro Business Show?

Exhibiting or having a presence at business fairs can be a great marketing strategy for increasing brand awareness, meeting customers and making new connections. Being involved in The Micro Business Show strengthens your brand, especially in our industries that depend on trust and reputation. With the right strategy, you can significantly increase your customer base, as visitors will be motivated, interested in your products and services, and sometimes ready to buy from you then and there! You’ll have an audience who are genuinely interested in what you are offering, and the perfect opportunity to gain their trust. Your existing customers will see you are serious about your business, and reliable.

The networking opportunities offer the chance to connect with other individuals who can help your business grow. As well as potential clients you will meet new suppliers, which could result in new opportunities to both increase sales AND expand resources.

It’s a big decision to exhibit at a business fair and, these days, increasingly costly. We’ve pushed our costs down in order to offer an affordable exhibition package for micro businesses. From just £149, companies and individuals be involved in the Micro Business Show and take advantage of all the free support it offers!

What are the key points to think about when exhibiting at such an event?

Work out your game plan! To maximise your Return on Investment, decide what your objective is for attending the event (e.g. increase sales, increase brand awareness, product launch etc.) and use this when planning your attendance and display. With the summer holidays between now and the event, it is worth allowing yourselves twice as much time as you have to make sure everything is in place by 24 September! We’ll be proving hints and guidance on stand display on our Exhibitor Page, and feel free to contact us with any questions. Have a system ready for keeping your leads organised – at busy times you’ll just end up with a jumble of business cards. Make notes so you can remember who you talked to, and what about. Follow-up after the event is crucial, and being able to send out a personalised email rather than a generic one, will have a much greater impact. Help drive traffic to your stand by promoting the event on your email signature, marketing and social media using our #MicroBizShow – relevant graphics are available on our Exhibitor Page, but if there is anything else that would be useful, just ask!

How can we find out more about your business and the Micro Business Event?

Check out the websites!, and, and follow us on Facebook and Twitter. Feel free to get in touch.

The Micro Business Show is an event especially tailored for men and women from the freelance, self-employed and micro business community, a unique offer to what else is currently available. The show will consist of an exhibition with a wide variety of exhibitors offering services and products relevant for the freelance, self-employed and micro business audience.

There will also be a programme of knowledge based seminars throughout the day, again relevant and adding real value to the visitors’ experience. These seminars will also be complimented with various opportunities to network so that visitors make valuable connections at the event too.

The event will be hosted by The Socially Shared Business Support Network, but will be supported by a range of sponsors and partners from both the national and local business community. These again will be a relevant offer to the freelance, self-employed and micro business community.

Find out more via the Facebook Page.

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